You need to find the optimal sites to place your ads in the endless jungle of the Internet - to maximize your marketing efforts. It seems a sheer endless (or impossible) task. Using just keywords is too limiting, and what about foreign language sites? InfoCodex can show you the way. Its automated mapping capabilities -with semantic matching - can create fully categorized, virtual bookshelves of information to help you find the right match.
Content matching of Web pages with given advertisement map
Finding the most relevant match between the viewed Web pages and your ads enhances the impact of your advertising and your marketing dollar.
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IC-Online Advertising (PDF)