Market & Sales Intelligence
The use of the exploding unstructured information - the new oil of the economy - needs not only new technologies, but also market expertise in the communication of new applications and in the assessment of the specific customer benefits.
The strategic partnership between Starcom AG, the Swiss number 1 in the "systematic B2B market development", and the InfoCodex AG unites market expertise and technology for accessing the new market.
Collecting and storing huge amounts of data does not yet bring an economic benefit. "Not the gathering of information, but their analysis is the real bottleneck" (Eric Gujer, NZZ January 25, 2014). The effective exploitation of the rapidly expanding information requires structuring, content analysis and condensation, which can hardly be managed without an automatic "pre-digestion". And exactly this can be offered by the unique semantic technology of InfoCodex.